Usalama Tech

  • ETC Representative: Edwin Inganji, Marvin Makau, James Chege, Stephen Muganda, Josephine Wairimu.
  • Data enthusiast: Cynthia Thinwa
  • Data science expert: Timothy Oriedo
  • Problem statement

    The key issue we are trying to address is poor access to emergency services. This is because Poor access to emergency services causes 1 out of 3 deaths in Kenya. Road traffic accidents alone, account for 59.6 injuries and 28.2 deaths per 100,000 population. A survey conducted by the African Health Sciences in regard to ambulance response found out that out of a sample space of 310 road traffic casualties, police and ambulance vehicles transported 6.1% and 1.4%, respectively. This shows that there is a huge gap to be filled by emergency services in order to bridge this gap. According to The World Bank, the implementation of an “effective, prioritized, timely emergency care can address 45 per cent of deaths and 36 per cent of disability in low- and middle-income countries”.

    Solution description

    The solution we developed is Usalama, which is a fully integrated mobile based platform that creates a system that improves the speed and accuracy of communication during emergencies. It provides a fast and efficient way to request for help through government agencies, community health-workers/volunteers, ambulance service providers, private security services and other emergency responders. By utilising USSD and smartphone technologies like GPS, Usalama is able to create a more efficient utility of existing emergency resources thus lowering the overall average emergency communication cost for victims to 1 Ksh (0.009 USD). Therefore, by providing a low-cost access to emergency services, families living in high cost and low-cost areas are equipped to protect themselves against the risks of everyday life since emergencies are sporadic in nature and cannot be predicted when they will happen. Having an affordable solution that caters for all people in all walks of life, allows Usalama to be financially inclusive.

    Market segment

    Lower middle class with a disposable income between $150 to $700. This is because, our primary subscription product ranges from $5 to $10 and we are using a pooling model to offer a micro-cover for emergency assistance. As the odds of claims are not as high, we should be able to provide our subscribers with on demand, professional emergency evacuation without any additional fees.